Immortality is the central theme of this work of videos by Jonas Lund. The characters seem on the verge of living forever -- thanks to a life sciences company called Regenerate Global, which seeks investor funding for a tiny immortality-inducing device attached to a person’s upper arm. “We need to push the joys of eternal life,” says a woman in a business suit named Esther.
But is immortality really such a desirable thing? As one character asks, “If we’re all going to live forever with this new program, does that mean I’ll be paying rent for eternity?” As another character adds, AI “is either going to be utopia, or just wiping us from the face of the earth.”
Questions around mortality and immortality, reality and artifice, and earthly greed are constant themes in the art of Lund.